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Product Manager Case Study : Design a Product

Sandhuya Sharma
2 min readJan 9, 2025

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Design a New Product for Commuters Who Travel 1–2 Hours Daily

Step 1: Clarify the Problem

Interviewer:
Could you provide more details about the target audience?

  • Are we focusing on a specific mode of transport (e.g., buses, trains, or cars)?
  • What is the goal — entertainment, productivity, health, or something else?

Assumptions:

  • The product is mode-agnostic, targeting commuters across various transportation types.
  • The goal is to enhance the commuting experience, focusing on reducing stress and making the time more productive or enjoyable.

Step 2: Understand User Pain Points

Commuting challenges often include:

  1. Boredom or lack of engagement during the commute.
  2. Unproductive use of time (scrolling social media without purpose).
  3. Stress due to delays or overcrowding.
  4. Health concerns, such as prolonged sitting or lack of physical activity.
  5. Lack of access to reliable information, such as live traffic or transit updates.

Step 3: Define the Product Objective

The goal is to design a digital product that enhances the commuter experience by addressing one or more of these pain points.

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Sandhuya Sharma
Sandhuya Sharma

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