Product Management Case Study B2B

Case Study :

Product: Sales Enablement Platform for Enterprise Sales Teams

Problem Statement: Enterprise sales teams struggle to close deals due to lack of centralized sales content, inefficient sales processes, and inadequate sales training.

Goal: Design a sales enablement platform that provides enterprise sales teams with a centralized hub for sales content, streamlined sales processes, and personalized sales training.

Target Market:

• Demographics: Enterprise sales teams in industries such as technology, finance, and healthcare
• Psychographics: Value efficiency, productivity, and data-driven decision making
• Pain points: Difficulty finding and sharing sales content, inefficient sales processes, inadequate sales training

Competitive Analysis:

• Competitors: HubSpot, Salesforce, Highspot
• Unique Selling Point (USP): Centralized hub for sales content, AI-powered sales training recommendations

Product Requirements:

• Centralized sales content repository with AI-powered search and recommendation engine
• Customizable sales process workflows with task automation
• Personalized sales training with AI-driven learning paths
• Integration with CRM systems for seamless data synchronization